Bring it Home

For Ambilight, Main Partner of FC Barcelona since 2023, EMPIRE Film produced the global campaign - Bring It Home. Directed by our friend and amazing director Sjors Baarveld in collaboration with CapitalSports and Always Busy TV our service production company in Barcelona.

The idea starts with the question that comes back before every big football match: where are we watching? The campaign is built around the moment just before kick off. Friends together in one living room, the tension slowly rising. With Ambilight the colours no longer stay on the screen. In our film the fans come face to face with FCB players Frenkie de Jong, Robert Lewandowski, Marcus Rashford, Jules Koundé and Pau Cubarsí as if they are on the pitch. That was the intention we had to land: the TV does not show you the game, it puts you on the pitch.

Our challenge was that the players had fifteen minutes each. In that window we had to capture the campaign film, a promo, recommendation content per player in several languages, and the stills photography that runs through the entire campaign. The concept was designed around that constraint from the start, giving each player a leading role without needing them on set for long. Everything else, from the living room world to the fan cast, was built and shot around them so their fifteen minutes could go straight into the work.

Bring It Home is rolling out worldwide through FC Barcelona's channels, Polish television during the world cup of 2026 and retail partners including MediaMarkt, translated across film, retail, digital, print and social.